About Us

 ANNELIE HOFSTROM, a co-founder of Shoe Design Specialists, began her 22 year career in the footwear
industry at Manolo Blahnik USA. Over the course of 13 years, Ms. Hofstrom developed close relationships with the best Italian factories as well as managing sales, marketing, public relations and product development for the brand. She achieved great recognition, a 360 knowledge base and network in all the aforementioned areas of the footwear industry. In 2010, Ms. Hofstrom accepted the position as Executive Vice President of Accessories at Oscar de la Renta, where she spent over 3 years relaunching, structuring and building their footwear business.
Subsequently she began consulting for various footwear and ready-to-wear brands and launched the first footwear
collection for Marchesa.

TOM LINDSAY, a co-founder of Shoe Design Specialists, is a 25 year retail veteran with buying, analytical, and product development experience in the luxury & contemporary markets. Mr. Lindsay spent most of his career with Neiman Marcus where he worked as a buyer for women’s footwear and designer jewelry. Mr. Lindsay is a highly respected executive with extensive industry contacts and became known in the industry for his keen eye for superb design, the ability to unearth seasonal trends, and nurturing key vendor and young designer relationships. This lead to him receiving the Buyer of the Year award in 2014.
Mr. Lindsay is a luxury retail expert in design and brand consulting, vendor relationships, and negotiations and uses his knowledge to consultant in brand building & business analysis.