ANNELIE HOFSTROM, a co-founder of Shoe Design Specialists, began her 22 year career in the footwear
industry at Manolo Blahnik USA. Over the course of 13 years, Ms. Hofstrom developed close relationships with the best Italian factories as well as managing sales, marketing, public relations and product development for the brand. She achieved great recognition, a 360 knowledge base and network in all the aforementioned areas of the footwear industry. In 2010, Ms. Hofstrom accepted the position as Executive Vice President of Accessories at Oscar de la Renta, where she spent over 3 years relaunching, structuring and building their footwear business.
Subsequently she began consulting for various footwear and ready-to-wear brands and launched the first footwear
collection for Marchesa.